Jim Collins described the "What" in his book Good to Great: The "What" is the set of distinguishing characteristics that great Level 5 Leaders brought into their companies. Unfortunately, we're missing the "How". We have a natural tendency to love intricate and sophisticated approaches to tough problems. But we know from experience that simple solutions always work best. If you want to have a great company, you're better off with a set of simple, tried and true tools to get you there...but the solution is unlike anything you've seen before.
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